Description
We created an advertising film for Adidas, embodying the essence of the brand: performance, dynamism and urban connection. Through tight, moving shots, the project illustrates the effort, energy and pauses that punctuate running.
Challenge
- Immersive techniques: immersive staging: Use of portable cameras for dynamic, close-up shots.
- Urban coherence: Ensuring that the environment reflects the modern, active identity of Adidas.
Solution
- Immersive techniques: immersive staging: use of portable cameras for dynamic, close-up shots.
- Rhythmic editing: Rapid alternation between running sequences and pauses to reinforce narrative tension.
Impact
The film reinforced Adidas' image as a major player in urban sports, highlighting the innovation and performance of its products.
Snack Production
Excellence in customized video creation
Dynamic turning
Immersive editing
Custom design
Adidas identity
B2C engagement
