Description
We created an advertising film that embodies Audemars Piguet's DNA: precision, innovation and exceptional craftsmanship. This project highlights each key stage in the manufacture of their watches, reflecting both human expertise and the richness of the materials used.
Challenge
- Capturing technical complexity: Showing the precision of watchmaking without losing clarity or aesthetic appeal.
- Respect identity: maintain consistency between the advertising message and the brand's high-end image.
- Tight deadlines: Respect a strict schedule to deliver content in line with their marketing calendar.
Solution
- Cutting-edge technology: Use of macro cameras and calibrated lighting to capture the finest details.
- Collaboration with the client: Organization of regular sessions with the client to adjust the tone and message of the film to their expectations.
- Meticulous editing: A narrative and visual rhythm built to maintain attention while conveying a timeless elegance.
Impact
The film enabled Audemars Piguet to reinforce its positioning as a benchmark in luxury watchmaking. It enhanced their know-how and uniqueness, contributing to increased visibility and engagement with existing and potential customers.
Snack Production
Excellence in customized video creation
Advertising film
Luxury video
Watch advertising
Visual elegance
Luxury watches