Description
We created an advertising film for Dior that embodies the DNA of their "Sauvage" fragrance: elegance, authenticity and a connection to nature.
Challenge
- Sublimating nature: Capturing the beauty of the landscape while highlighting the artisanal process of lavender cultivation.
- Respect the identity: Translate the essence of Sauvage by aligning the visual message with Dior's prestigious image.
- Complex coordination: Manage the logistical constraints of shooting on location in variable natural conditions.
Solution
- Aerial imagery: use of drones for panoramic shots of lavender fields and the surrounding environment.
- Visual storytelling: Combining images of nature and human scenes to tell an authentic, poetic story.
Impact
The film reinforced Dior's image as a brand rooted in craftsmanship and authenticity, while embodying timeless luxury.
Snack Production
Excellence in customized video creation
Video design
Web referencing
Digital strategy
Advertising strategies
Content creation