Description
Our client The North Face commissioned us to produce an advertising film for their clothing and accessories collection. Through a play of light and shade, the film illustrates the robustness and elegance of the garments, adapted to extreme conditions.
Challenge
- Light management: create strong visual contrasts while maintaining legibility of garments and accessories.
- Shooting in difficult environments: Capture shots in dark, inaccessible spaces.
- Product enhancement: Ensuring that each garment appears both functional and aesthetically pleasing.
Solution
- Innovative lighting: Portable and directional devices to fully exploit the play of light.
- Drone shooting: trajectory planning for smooth, spectacular shots.
- Post-production: In-depth work on contrasts, blurring and camera movements to enhance the atmosphere.
Impact
The film reinforced The North Face's image as a brand that combines functionality and aesthetics in the most extreme conditions.
Snack Production
Excellence in customized video creation
Advertising film
Outdoor advertising
Video production
Impact video
Image de marque