Nowadays, being visible on the Internet is essential for any company wishing to grow and progress. Among the various search engines, Google is by far the most widely used (82% market share according to Statista), making it the platform of choice for attracting traffic to your website, and therefore greater visibility.

But how do you get your website to appear in first position on Google? Referencing your site on Google: how to get on the first page?

In this article, we'll take a look at the different strategies you can implement to improve your visibility and ranking on Google, thanks to SEO.

Do you know how Google's search engine optimization algorithm works?

Google's search engine optimization algorithm is divided into 4 sections: 

• The user or web surfer,
• The user's intention,
• Classification criteria
• Penalties and/or filters.

In order to be listed on the first pages of the Google search engine, thanks to SEO, you need to obtain more visibilityyou'll need to :

• Make sure your website is properly indexed
• Choosing the right keywords
• Offer relevant, high-quality content
• Know how to optimize your website using SEO techniques
• Improving the user experience

Referencing your site on Google: how to get on the first page?

In fact, Google is the most powerful of all search engines, holding around 94% of the market share among the various other search engines available.

Positioning on the first pages of the search engine is therefore the goal to achieve in order to improve your positioning, but above all to hope for greater visibility and more traffic. SEO strategies strategies.

Google and its algorithm scour the web to determine which pages will be the most useful and relevant to the user searching the net.

What exactly does a well-indexed site entail?

If your website isn't indexed on Google, then you won't have much chance of appearing on the search engine's first pages, because it can't index you. To do this, type "site:votredomaine.com" in the Google search bar, then replace yourdomaine.com with your current domain name.

When you do this, you should see a list of your existing pages. If this is the case, your pages are indexed, i.e. referenced by Google.

If nothing appears, follow the steps below.

Indexing a site on Google is essential.

Keywords:

In a good SEO strategy, if you want your website to rank well on Google, keyword research is the key to achieving top position.

To select the most relevant keywords for your business, you can use tools such as Semrush or Ahrefs. Choose keywords with a high search volume. Google trends is another tool to use if you want to compare selected keywords, so you can find the right one. These free tools are very practical.

When you choose your keyword, you need to think about what the user is going to type in their search.
This is the query that Google responds to. If your site is well referenced, if you have chosen your keywords well, there is a greater chance that the user will immediately distinguish you from the proposed search results.

Generally speaking, good keywords consist of two or three words, although those with 5 words are also relevant, in which case they're called long-tail keywords. Shorter keywords are less competitive.

Quality and original content:

Quality, original content is also essential for visibility and search engine ranking. Content must be informative for the surfer, so you need to find the right keywords for each page of your website. Content should be between 800 and 2000 words, or even more.

Google generally enhances longer content. If your website is developed under WordPress, consider installing the Yoast SEO extension, as in terms of recommendations, it plays an important role according to and depending on the keyword being targeted. When your pages are online, it's a good idea to check them often, and change a few images if necessary. To get an idea of your site's performance, you can use the Search Console tool. Google Analytics allows you to monitor your return on investment (ROI).

Website optimization :

It goes without saying that sites on the first page of Google are optimized.

To optimize optimize your website here are a few tips to follow:

• Meta tags: Meta Title and Meta Description. This is what Google uses to present your site in its search results. Your title tags should be as exclusive as possible and contain the keywords you're targeting. Your meta descriptions must be eye-catching to encourage clicks.
  
• General site structure: Your site's pages must be well constructed, with the help of H1 and H2 header tags and other sub-headings to structure the content, as well as bulleted lists to present the information in general.
  
• Site URL: It's best to use the keywords you've selected, without exceeding 80 characters.
  
• Internal meshing: Content should include links to other pages on the site, to encourage traffic between different pages.
  
• External links: External links are links to other websites. These links provide useful information or point to a particular source.
  
• Images to highlight content: Images add the finishing touch to content. It's a good idea to respect the appropriate size, rename images and add alternative text to them.
  
• Loading speed: the site needs to load quickly, because if visitors wait too long, they'll leave.
  
• Mobile adaptability: your site must also be adapted to the mobile version. In some business sectors, the site is optimized for mobile first.

Improving the user experience:

This last point enables us to both retain visitors on your site, encouraging them to interact and therefore to return often. To improve your Google ranking, your site also needs a clean, intuitive design that makes visitors want to go further down the page.

Pages and content must be well located and coherent with each other, so that visitors can fully understand them. That's how you gain visibility, and therefore Google ranking.

FAQs :

What is SEO?

Search Engine Optimization (SEO) is one of the most effective strategies for getting your site listed on the Internet. It involves positioning your website and pages at the top of search engine results (Google, Bing, etc.).

How does Google reference a website?

To be listed by Google, your site must first be visible to the search engine. To do this, submit its URL to the Google index via the Google Search Console tool, before launching optimization. The goal: to appear on the first page thanks to natural search engine optimization.

How long does it take to get on the first page of Google?

When we take a closer look at these 114,000 (5.7% of 2 million) pages to determine how quickly they were referenced on Google's first page, we see that most of them reached the top 10 in approximately 61 to 182 days, or 2 to 6 months.

Should you pay Google to reference your site?

The short answer is: it depends on your business and your objectives. Paid search can be an effective short-term strategy for driving traffic to your website, but it's not always the best long-term option.

Conclusion

Being visible and on the first page of the Google search engine remains the goal for all companies, businesses and individuals, who don't skimp on the obvious importance of SEO. To achieve this goal, all SEO strategies are put in place, and proper monitoring of the whole process helps to gain Google notoriety.

Visibility, traffic, positioning: three important words in a good web marketing strategy. But the objective to be reached is also an objective to be maintained, and that's where Snack Groupe can help you!
In fact, by providing you with all the services linked to good natural referencing for your website, all you have to do is watch your site's progress and your positioning on Google. Good SEO needs to be constantly monitored if it is to last, which is why entrusting your SEO to professionals is the first good strategy to adopt. Think about it!